‘Move Fast, Break Things’ – not so much.

‘Move Fast, Break Things’ – not so much.

You might recall, just over a decade ago, Facebook’s logo. A calling card, drawn by young, tech market go getters, at a time when high speed commercialization of the internet was the primary operational directive. Inspirational CEOs were born, able to see the future long before it arrived, gifted with a prescience destined to make them the technology thought leaders of tomorrow.

Unconstrained and inventive, these tech entrepreneurs took to viewing technology as better released with flaws, but fast. No way did anyone miss the chance to beat rival firms to market. Amazon Prime covered this ‘wild west’ world of computing in their excellent series ‘Halt and Catch Fire’ describing how from 1983, personal computing was anyone’s game. By the 90s, it was a kind of meritocracy where Silicon Valley ‘royalty’ drew the rules. Privacy was bottom of the list. Tech was saving the world.

 

The difference between GDPR and EU ePrivacy Regulation

Nowadays, with the confluence of an old-fashioned idea that businesses should have some kind of code of practice, we have EU ePrivacy regulations and consent management software for GDPR compliance. Digital technology does, undoubtedly, positively impact a lot of people’s lives. It’s enabled wealth to be created, commerce exchanged, drives unempowered voices, saves lives, gives us access to wider streams of information, underpins countless innovations and keeps us safer.

Fast forward to 2018 and CEOs won’t be thinking about breaking things, and moving fast, so much as ensuring they recalibrate their original missions towards solving problems, not creating more. Particularly where they deal with vast amounts of private information given by an equally vast amount of customers; after all, there’s fines now.

 

Big tech versus startups

The GDPR was created to enshrine Article 8 of the European Charter of Human Rights in terms of protecting personal data, while the ePrivacy regulation was created to enshrine Article 7 of the charter in respect to a person’s private life. The latter affects smaller tech startups and businesses who collect customer and supplier data.

Consent must be given by interested parties to ensure that consent is informed. A person must not, for example, see an email from you as an unexpected intrusion in their inbox. What’s new is the concept of ‘legitimised consent’. This is where individuals and businesses you deal with have the opportunity to withdraw in a transparent way. Big tech has to work out how to manage their societal impact and how third parties use data to influence (think Cambridge Analytica). For startups and SMEs, you just need to make sure the people you are in contact with are actually interested.

Figuring this out on a one to one basis is something you can get expert help with. For an idea how to manage your consent lifecycle, and ways you can ensure you tick all the boxes with the GDPR and ePrivacy legislation requirements, get in touch with us for a chat at ConsentEye.

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