ConsentEye blog

Consent blog

Our consent experts share best practises around consent

Consent best practice: common questions and answers to typical scenarios

Consent best practice: common questions and answers to typical scenarios

Consent of the data subject needs to be freely given, specific, informed and unambiguous. This is best evidenced by a statement or by a clear affirmative action to signify agreement to the processing of personal data. This means that your customer, must understand exactly what they are consenting to and have freely chosen consent to your marketing.

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Transforming data privacy from a threat to a business enabler

Transforming data privacy from a threat to a business enabler

GDPR often strikes fear into the hearts of business owners, but it doesn’t need to be a threat.

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How to gain consent and maintain your contact database

How to gain consent and maintain your contact database

Consent. The word on the lips of every organisation across the UK, but what does it mean?

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GDPR Sees Online Players in High-Stakes Gamble

GDPR Sees Online Players in High-Stakes Gamble

By using ‘legitimate interest’, online publishers and vendors are playing Russian roulette with their users’ data.

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Is the UK Data Protection Act a match for the General Data Protection Regulation?

Is the UK Data Protection Act a match for the General Data Protection Regulation?

The launch of the GDPR legislation on 25th May somewhat overshadowed the royal assent of the Data Protection Act 2018 (DPA 2018), in the UK.

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