GDPR Birthday
We all have witnessed GDPR come into play on the 25th of May 2018, and the effort it caused companies to work towards becoming GDPR compliant.
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Consent is not an option, spamming is not marketing and innovation is easier than you think.
It's a new age, first we traded on products, then services, currently experiences are sealing the deal but the horizon is near, resting upon it a new ecosystem of privacy, almost a year to the day GDPR was born.
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Why you should be digitally dating your customers
Let's do the digital shopping experience as it happens but in real life. It goes something like this...
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How to maintain consent & preferences
The prime challenge of GDPR compliance is being able to locate consent and preferences from many different mediums instantly.
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Preference Centre
Organisations face a number of challenges, one of the biggest being when, how and what to communicate with individuals lawfully.
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The Cloud Act: what you need to know
The Cloud Act is an updated version of the Electronic Communications Privacy Act (ECPA), is a set of laws that help regulate how the U.S enforcement officials can access data stored overseas.
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The IAB to release an updated consent framework later this year with Google to sign on
The Interactive Advertising Bureau is gathering feedback from publishers, including Google as it prepares the updated version of its Transparency and Consent Framework.
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Brexit No-Deal - How to prepare and what does it mean for UK organisations?
Handling personal data is an issue all organisation face and with Brexit closely approaching the concerns of the business community increases.
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How to use consent to develop your business
Consent must be freely given, specific informed and unambiguous. In order to have explicit consent, a user must always freely opt-in rather than have the assumption that because they did nothing, they are deemed to have consented.
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