Firefox 67 - A privacy leader?
In August of 2018, Mozilla announced that Firefox would block trackers by default. This is currently an ongoing process.
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Unsubscribe, opt-downs and opt-outs
In the current marketplace, unsubscribing or opting-out is an unavoidable aspect to email marketing bust isn't inevitable.
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GDPR Birthday
We all have witnessed GDPR come into play on the 25th of May 2018, and the effort it caused companies to work towards becoming GDPR compliant.
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Consent is not an option, spamming is not marketing and innovation is easier than you think.
It's a new age, first we traded on products, then services, currently experiences are sealing the deal but the horizon is near, resting upon it a new ecosystem of privacy, almost a year to the day GDPR was born.
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Why you should be digitally dating your customers
Let's do the digital shopping experience as it happens but in real life. It goes something like this...
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How to maintain consent & preferences
The prime challenge of GDPR compliance is being able to locate consent and preferences from many different mediums instantly.
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Preference Centre
Organisations face a number of challenges, one of the biggest being when, how and what to communicate with individuals lawfully.
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The Cloud Act: what you need to know
The Cloud Act is an updated version of the Electronic Communications Privacy Act (ECPA), is a set of laws that help regulate how the U.S enforcement officials can access data stored overseas.
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The IAB to release an updated consent framework later this year with Google to sign on
The Interactive Advertising Bureau is gathering feedback from publishers, including Google as it prepares the updated version of its Transparency and Consent Framework.
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